![]() Visual semantics and visual discourse: getting closer to “the native’s point of view”ĥ:Happiness and human valuesin cross-cultural and historicalperspectiveĥ.1 Capturing a complex idea in simple and universal wordsĥ.3 Can the Dalai Lama reconcile Buddhism with“a pursuit of happiness”?ĥ.4 “Civilization and its discontents”: English happinessvs. Visual patterns and contrasts within an object ‘visual semantics’Ĥ.2 ‘Blue’ and its two Russian counterpartsĤ.3 Languages without a “colour concept”: an illustration EnglishĤ: From “colour words” to visual semantics:English, Russian, WarlpiriĤ.1 ‘Colour semantics’ vs. NSMĢ.3 Semantic explications for basic social categoriesĢ.4 Categories, prototypes, and stereotypesĪdjectives based on social category termsģ:Sweet, hot, hard, heavy, rough, sharp: Physical-quality words in cross-linguistic perspectiveģ.2 Qualities based on taste: salty, sweet, sourģ.3 “Temperature words”: hot, cold, and warmģ.8 Metaphorical extensions: Polish vs. Words and Meanings: Lexical Semantics Across Domains,Languages, and Culturesġ.3 Universal words and the NSM methodology of semantic analysisĢ: Men, women, and children:The semantics of basic social categoriesĢ.1 The canonical example of lexical semantics?Ģ.2 Methodology and metalanguage: componential analysis vs.
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